🏡 Ultimate Home Seller’s Guide for Northwest Indiana
By Holly Brumm Furdo, Better Homes & Gardens Real Estate Connections
✨ Honest negotiations with the service you deserve — from someone you can trust. ✨
🌟 Introduction: Your Guide to a Smooth Home-Selling Experience
Selling your home is one of the biggest financial decisions you will ever make. Because of that, it’s important to have a clear plan from the start. This step-by-step guide will walk you through the entire home-selling process, explain what to expect, and help you make confident decisions along the way.
📍 1. Understand the Local Market
Always reviewing data
Before listing your home, it’s essential to know how the Northwest Indiana market is performing. Prices, buyer demand, and neighborhood trends can shift quickly. As your real estate advisor, I provide up-to-date local data so you understand exactly where your home stands.
🏠 Comparable sales in Crown Point, Lowell, Schererville, St. John, Cedar Lake, and surrounding communities
⏳ Average days on market
📈 Buyer demand
This information helps you price your home strategically so you attract interest and maximize your return.
🧼 2. Prepare Your Home to Shine
First impressions matter. Homes that look clean, updated, and well-maintained tend to sell faster and for a higher price. Even small improvements can make a big difference.
🛠️ Recommended Pre-Listing Improvements
🧽 Deep cleaning and decluttering
🎨 Touch-up paint
🔧 Minor repairs
🌿 Landscaping refresh
💡 Updated lighting or hardware
For bigger updates, consider the RealVitalize® program, which allows you to refresh your home now and pay at closing — with no upfront cost.✨
💰 3. Price Your Home with Purpose
Pricing your home correctly from the start is one of the most important steps in the process. When a home is priced right, it attracts more buyers, increases activity, and often results in stronger offers.
📘 Your Personalized CMA Includes
Recent sold homes
Active listings
Market conditions
Your home’s unique features
Together, we review the numbers so you feel supported and fully informed.
📣 4. Market Your Home to the Right Buyers
Professional Photography
Because buyers search in multiple places, your home must be visible everywhere. My marketing plan combines traditional strategies with modern, high-impact digital exposure.
📝 High-impact listing description
🎯 Targeted social media marketing
✉️ Email campaigns
🤖 AI-powered listing optimization for better visibility
This multi-channel approach ensures your property is seen by the right buyers at the right time.
🚪 5. Showings and Open Houses
Once your home is listed, showings will begin. To make this process smooth and stress-free, I coordinate schedules, provide feedback, and adjust strategy as needed.
✨ Tips for a Great Showing
🧹 Keep the home tidy
🌞 Open blinds for natural light
📦 Store personal items
🕯️ Create a light, pleasant scent
🚗 Leave during showings to give buyers space
These small details can make a big impact.
📝 6. Review Offers and Negotiate with Confidence
When offers arrive, I break down each one so you understand the full picture — not just the price. I help evaluate terms, timelines, and strengths so you can make the best decision.
Then, I negotiate on your behalf to protect your interests and secure the strongest possible outcome. 💪
🔍 7. Inspection, Appraisal, and Next Steps
Once you accept an offer, the buyer will typically schedule an inspection and appraisal. Although this phase can feel stressful, I guide you through every step.
I keep you updated on deadlines, communication, and expectations — ensuring nothing slips through the cracks. ✔️ I have a list of preferred inspectors that, in conjunction with getting the home ready, will do a pre-inspect to save you time and money.
🔑 8. Closing Day: Your Successful Sale
As closing approaches, I coordinate with the title company, lender, buyer’s agent, and your attorney to ensure a smooth transaction. On closing day, you will sign your documents, hand over the keys, and celebrate the sale of your home! 🎉
📦 9. After You Sell: What’s Next?
Whether you’re moving locally or heading out of state, I’m here to help guide your next chapter. I can help you buy your next home, connect you with trusted agents nationwide, or assist you with temporary housing options.
My goal is for you to feel supported long after closing day. 🤝
💚 Why Work With Me
Selling a home takes strategy, communication, and experience. When you work with me, you receive:
💬 Honest communication
🎯 Strategic pricing
📸 Professional marketing
🤝 Support every step of the way
🏅 Trusted guidance from someone who treats clients like family
You deserve a smooth, successful, and stress-free experience.
💬 Ready to Sell Your Home in Northwest Indiana?
If you’re thinking about selling, I’m here to guide you every step of the way. Let’s start with a conversation.
📞 219-313-0692
📧 hollyfurdo@gmail.com
Let’s make your move smooth, strategic, and successful. ✨
